Nestlé for Healthier Kids

Nestlé for Healthier Kids
Today, more than 2 billion people in the world are overweight or obese and 800 million are malnourished.

At Nestlé, we believe that by helping new generations to eat and drink better and move forward, we improve the quality of life and contribute to a healthier future.

This is how we began more than 150 years ago when our founder Henri Nestlé created a children's cereal that saved the life of a child.

This is how we continue to act, launching Nestlé for Healthy Kids, an initiative that unites all our efforts to support parents and caregivers on their journey to raise healthier children.

Enabling healthier and happier lives

From leading research to product development, from education to innovative nutrition and lifestyle services, our ambition is to help 50 million children lead healthier lives by 2030. Find our more about our three focus areas.

Nestlé brands for healthier lives

Driven by our company purpose – enhancing quality of life and contributing to a healthier future – we are focusing our efforts on ensuring that our product brands enable healthier lives.

We are reducing salt, sugars, saturated fats, and adding powerful ingredients like fiber-rich grains or vegetables and increase micronutrient fortification in thousands of products across the world.

Every day, we leverage our marketing efforts to promote healthy cooking, eating and lifestyles.

Cerelac helps young children achieve good nutrition

Cerelac helps young children achieve good nutrition

Many children suffer from deficiencies in essential vitamins and minerals such as iron. Worldwdie 40% of pre-schoolers are anaemic.

That is why CERELAC infant cereals are fortified with key micronutrients (iron, zinc, vitamin A and vitamin C).

CERELAC is suitable as a first complementary food for infants from 6 months onwards, when breast milk alone no longer meets the baby's growing nutritional requirements.

A recent study in India showed that young children who consume fortified cereals have a reduced risk of iron deficiency anaemia.

Nido commits to nutrition education

Nido commits to nutrition education

NIDO supports every mother’s love to nurture a healthy future for their children.

Raising well-rounded, self-confident children capable of finding their path in life is no easy job. It requires effort, dedication, perseverance, even courage…and a bit of help.

That is why NIDO has been by the side of mothers for generations, supporting children’s comprehensive growth and development.

NIDO offers tailored nutrition from toddlerhood to school age, with a range of dairy-based products that answer to the specific evolving nutritional needs of children, from macronutrients like proteins to well-balanced fortification with iron, zinc, B-vitamins, etc.

Furthermore, our stimulation & service platform for children’s cognitive & social development helps parents find the parenting style that best suits them. Through our products and services, we help every mother to raise marvelous, unique individuals that will find their own path in life.

Nestlé Cereals make breakfast better

Nestlé Cereals make breakfast better

Nestlé Breakfast Cereals inspires families to enjoy a balanced breakfast.

Studies show that many children are not getting enough whole grain in their diets. Too often they skip breakfast or don’t get enough from it.

At Nestlé Breakfast Cereals, we believe that a better breakfast is more than a good start to the day - it’s the foundation for a better future.

We’ve made wholegrain the number one ingredient in our children’s products and are further reducing sugar. Most of our breakfast cereals for children are also fortified with at least seven vitamins and two minerals.

We’re helping parents create a balanced breakfast, with guidance on portion size and inspiring food combinations, so that children can enjoy a nutritious and tasty start to the day.

MILO inspires millions of kids to grow with sports

MILO inspires millions of kids to grow with sports

Doing sports regularly is essential to a healthy lifestyle, but too often kids prefer to stay home playing with electronic devices. At Milo, we believe that sports is essential for kids development because it teaches them life skills and values that helps them succeed in life. This is why we are committed to enabling more kids to play sports regularly.

We engage with more than 20 million kids every year through grass roots sports events, engaging technology such as the MILO Chamsquad app and our iconic partnership with FC Barcelona that provides unique coaching experiences.

Made with simple ingredients such as malt barley, milk, sugar and cocoa, MILO products are continuously improved to deliver the nutritious energy that children need to grow with sports.

Maggi transmits the goodness of homemade cooking to families

Maggi transmits the goodness of homemade cooking to families

Maggi helps millions of families to cook tasty and balanced meals.

Studies have shown that when kids cook with their parents, they are more likely to eat food they often reject, like vegetables or salads.

At Maggi, we understand the power of homemade cooking. This is why we are committed to inspiring families to cook tasty and balanced homemade meals everyday, with the fresh ingredients they love.

We are transforming our products in more than 150 countries, with simpler and healthier ingredients.

We are also deploying an ambitious cooking education programme for parents and kids, with recipes, simple cooking tips and online courses. So that picky eaters simply become less picky.

Nestlé Pure Life inspires millions of kids to choose water

Nestlé Pure Life inspires millions of kids to choose water

Bear Brand provides strength by fighting micronutrient deficiencies.

Micronutrient deficiency (MND) affects millions of families around the world. It can lead to weak immune system, reduced mental capacity & poor growth especially amongst children; thus risking to trap emerging families in a vicious cycle of weak health and reduced income.

At Bear Brand, we believe that nutrition deficiencies should not stop emerging families from pursuing their dreams of a better life. Through our NutriStrong fortification we provide strength by tailoring our products to the specific nutritional gaps of each country.

With our campaigns and nutrition education programmes we help families be healthier and stronger.