Promoting good nutrition to parents and caregivers.
Adopting good nutrition practices from an early age is essential to becoming a healthy adult. However, establishing healthy eating, drinking and lifestyle habits is not always easy or intuitive for parents and caregivers.
Nestlé Start Healthy Stay Healthy helps parents understand what and how to feed their baby in the first 1000 days of life. In line with WHO recommendations, it promotes exclusive breastfeeding during the first six months of life, followed by the introduction of nutritious foods that complement sustained breastfeeding for up to two years and beyond.
For children and adolescents, our large-scale grassroots and online programmes provide parents and caregivers with practical tools and solutions to help them raise healthier kids. In collaboration with over 300 partners worldwide, our school-dedicated module empowers teachers and children with nutrition education and promotes healthy lifestyles in the school environment.
A robust ‘Marketing Communication to Children’ policy.
Our communication is supported by an industry-leading Policy on Marketing Communication to Children (pdf, 5.7Mb). All communication to children follows responsible marketing principles and is limited to foods and beverages meeting specific nutritional profiles.
Nestlé serves up Art on a Plate to celebrate International Chefs Day
Nestlé Healthy Kids is a global programme, aiming to raise nutrition and health knowledge and promote physical activity among school-going children (6-12 years old), food handlers, teachers and parents. Key to this programme is the promotion of healthy eating habits, the understanding of a balanced diet, and the importance of physical activity as part of a child’s daily routine.
Healthy Kids programmes are based on multi-partnership approaches. Nestlé works with more than 250 partners worldwide, including national and local governments, NGOs, nutrition health institutes and sport federations.
In South Africa, Nestlé has partnered with the Department of Basic Education (DBE) and is committed to supporting the DBE’s efforts on promoting health and wellbeing by following the DBE’s Life Skills Curriculum, which focuses primarily on nutrition and physical activity.
Nestlé Professional and Nestlé Healthy Kids are once again joining forces with the World Association of Chefs’ Societies (Worldchefs) to celebrate International Chefs Day and to promote healthy eating to children.
As part of the Nestlé Healthy Kids Global Programme, children from 84 countries around the world will take part in cookery workshops led by chefs from Nestlé Professional.
The theme for this year’s International Chef’s Day is Art on a Plate, which will be used to raise awareness in children about healthy eating by letting them be creative with food.
With the help of chefs from Nestlé Professional, children will turn healthy recipes into edible ‘Art on a Plate’ that will be fun to make and healthy to eat.
A study produced by Nestlé Research Centre found that involving children in preparing and cooking meals helps to encourage good eating habits early on.
Encouraging children to be creative with vegetables and fruits is a great way for them to discover new foods.
The Nestlé Healthy Kids Global Programme forms part of our commitment to promote children’s nutrition, health and wellbeing. The programme is delivered in 84 countries with the support of more than 300 partners.
Activities such as the cookery workshops aim to raise children’s awareness and understanding of the importance of healthy eating and taking part in physical activity.
To promote healthy eating and a balanced diet beyond the workshops, children taking part will receive recipe cards to take home and keep so that they can prepare meals with their families.