The Nestle for Healthier Kids Global Program
Background on the Global ProgramThe Nestlé for Healthier Kids Global Program (previously branded Nestlé Healthy Kids program) was launched in April 2009, with the objective to raise nutrition, health and wellness awareness and promote physical activity among school-age children around the world. By 2014, the program was in 73 countries worldwide reaching 7.6 million children.
Nestlé for Healthier Kids programs are based on multi-partnership approaches. They are designed and implemented in collaboration with national health authorities, child nutrition experts or educational authorities. The programs must fulfill specific criteria and vary as each country’s circumstances are taken into account.
Nestlé for Healthier Kids Criteria:
- Based on assessment of community needs and gap analysis;
- Focus on nutrition education and physical activity for school-age children;
- Long-term partnership with credible expert organizations;
- No product or brand involvement;
- Clear and transparent process to define program objectives, plan, content and monitoring;
- Monitoring and Evaluation by a credible third party;
Nestlé for Healthier Kids Program (N4HK) in Kenya
The Nestlé for Healthier Kids Program was launched in Kenya in June 2012 by the Assistant Minister in the Ministry of Education. By end of 2018, there were over 700 schools participating in the program, covering 8 counties, reaching over 500,000 pupils and over 1500 teachers in participating regions.
Under the program, creative educational class materials for standard 1-4 (now grade 1-3) are distributed in the primary schools and teachers are trained on how to use the materials to integrate nutrition into the class lessons. Nestlé bears the cost for printing and distributing the materials and training the teachers. The program also involves training of parents on nutrition education during PTA meetings to complement the knowledge transferred to pupils by teachers. The program also involves guiding and helping schools in setting up kitchen gardens to provide fruits and vegetables to supplement diets and also serve as training points for children on agriculture.
The Nestlé for Healthier Kids Program activities are guided by a Technical Committee which comprises representatives from the Ministry of Education, City Education, and the Kenya Institute of Curriculum Development. Additionally Nestlé works with a Nutrition Professor from the Kenyatta University.
The class materials have been developed in collaboration with the Kenya Institute of Curriculum Education, in line with the school syllabus. The cost of development and production of the class materials is borne by Nestlé, which distributes the materials to schools free of charge as part of its support to the good health and wellbeing of the community.
The purpose of the Nestlé for Healthier Kids Program is to raise nutrition awareness and promote healthy physical activity among children, who once they start practicing good habits are likely to continue with them throughout life.
Nestlé does not promote any of its products under the Healthy Kids Program. It is purely a Nutrition Education Program. Nestlé bears the cost of running this program in the schools.
Include the most updated number or states that program aims at helping 50 million children lead healthier lives by 2030.