Pursuing healthier kids: Nestlé for Healthier Kids partners with parents to improve childhood nutrition in South Africa
Flagship programme supports parents and caregivers to help make better food choices for their children.
Johannesburg, October 15, 2020 – Nestlé’s global programme, Nestlé for Healthier Kids, has launched in South Africa to help support parents and caregivers on their journey to raise healthier kids.
Child obesity continues to rise in South Africa, with at least 13% of children, under the age of five, overweight in the country. At the other end of the spectrum, one in four children is undernourished and has stunted growth. The causes of these issues are complex, but what we feed our children is one of the most significant. The reality is that most South Africans consume a monotonous diet with very little variety, especially when it comes to the consumption of fruit and vegetables. This contributes to obesity, diabetes and high blood pressure problems.
“Nutrition is key to ensure a child’s healthy development. Encouraging kids to eat more veggies and fruits, ensuring their meals are as nutritious as possible and incorporating diversified protein sources – including plant-based options – is very important, but can sometimes prove challenging for parents and caregivers,” says Zumi Njongwe, Consumer Communication and Marketing Excellence director, Nestlé ESAR. “To help address this, Nestlé for Healthier Kids is partnering with parents to help them ‘Add a Little More Goodness’ to their children’s meals and snacks, by offering them the tools they need to make small adjustments to the meals they consume, through good nutritional choices.”
Nestlé for Healthier Kids’ global ambition is to reach 50 million children by 2030 with initiatives to help them live healthier lives. For more information, visit www.nestle-esar.com
Zweli Mnisi, Corporate Spokesperson
Nestlé East and Southern Africa Region
Tel.: 082 312 8940
Email: [email protected]
Issued by Edelman on behalf of Nestlé East and Southern Africa Region
Tel.: 072 959 3119
Email: [email protected]
Nestlé is the world’s largest food and beverage company. It is present in 187 countries around the world, and its 291 000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality for everyone, today and for generations to come. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2 000 brands range from global icons like Nescafé or Nespresso to local favourites like Ricoffy. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestlé is based in the Swiss town of Vevey, where it was founded more than 150 years ago.