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Nestlé Chocolates Take Over Soweto... Virtually: A Delicious Look at the Rise of AI -Out of Home

Social media erupted in a frenzy of chocolate cravings and double takes, as Nestlé's magical digital transformation of Soweto’s FNB Stadium flooded timelines, showcasing the rise of a fun and innovative marketing trend

Johannesburg - May 16, 2024 – Nestlé is causing a stir in Soweto with a one-of-a-kind magical feat – a chocolate takeover! As part of the new Enjoy a Little Magic campaign, this winter, Nestlé is inviting South Africans to embrace their inner child and let their need to indulge reign free. When you hear the word chocolate, you are transported back to the simple joys of childhood and Nestlé's new CGI (Computer-Generated Imagery) stunt aims to do just that. The widely talked about stunt is an invitation to bask in the wonders of confectionery, with chocolate bubbles and air balloons coming out of the FNB stadium to fill the Soweto skyline, enticing consumers to take pleasure in the nostalgic bliss that chocolate can ignite. 

The Enjoy A Little Magic campaign invites you to dream big and imagine a world filled with everything that brings you delight, all while enjoying a Nestlé chocolate bar.

The magic ingredient? Cutting-edge technology. Nestlé's campaign uses the power of CGI to craft a captivating illusion, reimagining an iconic South African landmark infused with magical energy. Get ready for an enchanting Soweto, with virtual KitKat, BarOne, Aero and Tex chocolates playfully tumbling down the iconic FNB Stadium and delighting all those who have a chance to witness this spectacular display of magic. 

The magical augmented CGI stunt is now live on the Nestlé Chocolove Facebook and Instagram pages.

Nestlé's Category Marketing Manager for Confectionery, Robin Lesch, is thrilled with the incredible response to the 'Enjoy a Little Magic' campaign. "It's more than just a digital takeover," Lesch explains. "It's a delicious invitation for everyone to embrace joy and a touch of whimsical magic through the use of technology, bringing a delightful surprise to our consumers. In the lead up to World Chocolate Day, this campaign is our own special way of taking chocolate lovers on a nostalgic adventure, by giving them a few moments to take a break from their worries and indulge in our chocolate goodness."  

Nestlé's FNB Stadium takeover is a sweet reminder that advertising can be both innovative and delightful. As technology continues to evolve, we can expect even more imaginative campaigns that blur the lines between reality and digital fantasy. So, the next time you see an enchanting ad online, don't be surprised – it might just be the future of marketing taking a delicious bite out of the competition.


Nestlé East and Southern African Region (ESAR)
Lesedi Mashale 
Email: [email protected]é.com

Issued by ORCHARD ON 25 on behalf of Nestlé East and Southern Africa Region
Karabo Phitsane
Tel: +27 72 240 6675 
Email: [email protected]

About Nestlé
Nestlé is the world’s largest food and beverage company. It is present in 187 countries around the world, and its 291,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality for everyone, today and for generations to come. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2,000 brands range from global icons like Nescafé or Nespresso to local favourites like Ricoffy. Company performance is driven by its Nutrition, Health, and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago.