Nestlé for Healthier Kids Global Initiative
Nutrition is key to ensure a child’s healthy development. But as always, theory is one thing, practice is another. Encouraging kids to eat more veggies and fruits, ensuring their meals are as nutritious as possible and that their protein sources are diversified can be a tough challenge for parents and caregivers.
We are conscious of the urgency to act and help addressing the challenges of children obesity and undernutrition.
With Nestlé for Healthier Kids we federate all our efforts to support parents and caregivers on their journey to raise healthier kids. From leading research to product development, from education to innovative nutrition and lifestyle services, our ambition is to help 50 million children lead healthier lives by 2030.
We know that good nutrition in early childhood lays the foundation for a child's lifelong health & wellbeing.
Through Nestlé for Healthier Kids, we seek a deeper understanding of the dietary intake, lifestyle habits and health status of infants and children.
The findings from our large-scale research projects, such as the Feeding Infants and Toddlers Studies (FITS) and the Kids Nutrition and Health Studies (KNHS), help define our product developments, consumer communication and educational programmes, and inform dialogue with the scientific and medical communities.
The two focus areas of the program:
1. Accelerating the transformation of our product portfolio
To ensure our brands support healthier lifestyles, we have already:
- Removed over 40,000 tonnes of sugar and 6,200 tonnes of saturated fat since 2014;
- Removed over 15,000 tonnes of salt since 2012;
- Increased the number of micro-nutrient fortified food to 174 billion in 2017
- 99.8% of our portfolio is free of trans-fatty acids (TFA)
We have also made forward-looking commitments by 2020:
- Add 750 million portions (80g) of vegetables
- Add at least 300 million portions (16g) of fiber-rich grains, pulses, nuts & seeds to products
- Further reduce sugars by 5%
- Further reduce salt by 10%
- Complete our commitment made in 2014, to reduce saturated fats by 10% in all relevant products that do not meet WHO recommendations
Recent product launches including Maggi, Gerber, NaturNes, Nido...
In 2018, we launched over 1,300 nutritious food and drink products, adding to the 1,000 products that we had launched in 2017. In the same year, we provided over 184.7 billion servings of fortified foods and beverages in countries where people lack vital micronutrients such as iodine or iron.
Here are some examples:
Culinary food with Maggi
Maggi is applying its 'Simply Good' principles to transform its product offer, using only ingredients you know, more vegetables and fiber-rich grains and less salt.
As a reference, Maggi Nutri-licious baked noodles is the latest addition to the popular Nutri-licious family in India. These noodles are baked instead of fried, they contain less fat. The new recipe also includes more vegetables.
Baby food with Gerber & NaturNes
Gerber and NaturNes organic baby-food – a range of vegetable and fruit purees, cereals-based snacks and nutritious meals.
Going beyond organic standards, these products, available to European and North American consumers, aim to bring the best of nature to babies and toddlers.
Fortification for toddlers with Cerelac
Cerelac Nature's selection is made with selected ingredients picked for their nutritional value. Rolled out in Europe in 2018, it is now being launched in markets across the world. Made of wholegrains, and free of artificial flavors and added sugar.
Cerelac Nature's selection contains just the right amount of fortification needed for small tummies.
Fortified food with Nido GoldenStart
Nido offers tailored nutrition from toddlerhood to school age. Nido GoldenStart helps when a regular breakfast is not possible, combining the goodness of milk, cereals & fruits.
Nido also entered the organic segment with Nature’s Love, a range of organic products designed for the specific need of growing children and produced following the EU organic agriculture requirements.
No added sugars with Milo
Our new ready-to-drink Milo provides kids in Thailand with enough energy to get them through the day.
It is made from simple and natural ingredients like malt, milk & cocoa, and contains no sugar or any type of added sweeteners.
Wholegrains and less sugar with Nestlé Cereals
Launched in 2018 in Europe, Nesquik Bio is an organic variant of Nesquik breakfast cereals. Free of artificial colors and preservatives, with organic wholegrains as first ingredient.
Nestlé also recently introduced NesPlus in India, introducing Indian consumers to the goodness of wholegrain, with 20% less sugar content than other existing options on the market.
In April 2019, Chocapic launched in Chile a new recipe with wholegrain as the primary ingredient, more cocoa, and without any added sugar, artificial flavors and colors.
2. Inspiring with supportive programs and services
Parents and caregivers need help to raise kids with healthier eating and lifestyle habits. We develop programs and online services to provide them with nutritional knowledge, healthy recipes and practical tips.
In 2018, Nestlé for Healthier Kids programs reached 29 million children in 86 countries around the world.
Here are some examples:
Kids involved in the cooking process tend to eat healthier. Cooking makes a difference! Maggi provides cooking classes, online recipes and cooking tips to help families cook tasty and balanced meals that kids will love.
In Germany, the Maggi Kochstudio (cooking center) provides the support parents need to cook homemade meals every day.
In Thailand, the 'Mum and Me' cooking club helps transmit cooking expertise from mother to kids, so that kids adopt healthy long-term eating habits with more vegetables.
Nestlé Start Healthy Stay Healthy
Adopting good nutrition practices from an early age is essential to becoming a healthy adult. Nestlé Start Healthy Stay Healthy offers personalized nutrition services to parents in the first 1000 days of life - from pregnancy to baby’s 2nd birthday.
The program - designed to empower parents to give their children a life-long health advantage - is available in over 50 countries and almost 10 million parents are currently registered. Our services, mainly online, include an engaging e-learning course that turns the latest scientific findings into simple, practical feeding advice.
Nestlé Professional and the International Chefs Day
To celebrate International Chefs Day, chefs around the world work together with teachers and parents to share their love for healthy cooking and teach children basic healthy cooking skills.
International Chefs Day takes place every year and engages over 10 million chefs in their local communities. Learn more.
Milo sport camps
When kids grow with sports, they not only live a healthier and more active lifestyle, they learn skills and values that help them succeed in life.
Well-established Milo grassroots sports programs across the world are helping more than 20 million kids find the sport that the love, and also learn important values like teamwork and leadership.
Nestlé for Healthier Kids school programs
In collaboration with over 300 partners worldwide, our school-dedicated module empowers teachers, parents and children with nutrition education and promotes healthy lifestyles in the school environment in more than 80 countries.
These programs are anchored in strong nutritional and behavioral science and aim to encourage the adoption of 6 healthier habits.
Brands for healthier lives
Driven by our company purpose – enhancing quality of life and contributing to a healthier future – we are focusing our efforts on ensuring that our product brands enable healthier lives.