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MAGGI 2-Minute Noodles’ brings home ICON Brand award!

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MAGGI 2-Minute Noodles’ brings home ICON Brand award!
Nivasha Pather, Senior Brand Manager for MAGGI 2-Minute Noodles, accepts an award at the ASK AFRIKA Icon Brands Insights Conference and Awards Celebration.

Most iconic brands in South Africa, ranked number four overall in the country and number one in the snack and instant meals category in the Ask Africa Iconic brands survey. Icon Brands started in 2009 and identifies brands that are loved and used by South Africa’s rainbow nation.

But what is an iconic brand, one might ask? From a South African perspective, these are brands which unite us as a nation; brands used and loved by South Africans across age, income, race and language spectrums. They are brands that have established a durable and timeless relationship with South African consumers.

South African consumers vote with their hearts as well as with their wallets, to select their iconic brands. However, more formally, a total of 15 284 consumers were surveyed in over 8 000 communities, representing 21+ million adult South African consumers covering and 162 categories by Ask Africa.

The Top 5 Icon Brands for 2017/2018 are:

  1. Kiwi (shoe polish)
  2. Coca-Cola (carbonated soft drinks)
  3. Sunlight (dishwashing liquid)
  4. MAGGI 2-Minute Noodles (instant snack meal)
  5. KOO (tinned fruit)

It would only be fitting to understand why MAGGI 2-Minute noodles are highly favoured by South African consumers.

This is due to the many efforts of MAGGI 2-Minute Noodles to continue to provide its consumers with a delicious and better for you convenient meal since 1993. Today, MAGGI 2 MINUTE noodles aims to support mums by providing them with a noodle that is not only loved by their families for the great taste but is also made better for them. Quality ingredients are a key focus for the brand to make a real difference in the lives of consumers. MAGGI 2 MINUTE noodles are made with Sunflower seed oil, which means lower saturated fats, have added oat fibre and are fortified with iron which is one of the biggest micronutrient deficiencies within South Africa.

It’s no wonder MAGGI 2-Minute Noodles are so loved by South Africans and they in turn have showed this loved by voting MAGGI an Iconic Brand!