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Nestlé Hula hoop flash mob at The Zone final

Hula hooping flash mob takes over The Zone

If you were at the outside food court of The Zone on Saturday 21 June at 1pm you’d have witnessed a flash mob of over 40 hula hoop enthusiasts swaying their hips to dance music and encouraging bystanders to join in the fun.

The event was sponsored by Nestlé South Africa to raise awareness about their upcoming hula hooping Guinness World Record attempt at Zoo Lake on Sunday 28 September 2014. Their goal in September is to break the current Guinness World Record for the longest human chain to pass through a hula hoop (currently 502 participants*). This record-breaking attempt will highlight World Heart Day and encourage South Africans to stay fit and healthy through fun activities for the whole family like hula hooping.

“South Africa is one of the top three countries in the world in obesity rankings, after the United States of America and Great Britain,” says Nestlé South Africa Wellness Manager Naazneen Khan. “We’re a nation that loves watching sport, but we should be playing more sport ourselves.

“That’s why Nestlé is encouraging South Africans of all ages – especially our young future leaders as we celebrate Youth Month in South Africa – to get active and join Nestlé South Africa for a day out in the sun at Zoo Lake on 28 September.”

VIP tickets to the Nestlé ‘Healthylicious’ Health and Wellness Day were dispersed amongst hula hooping crowd members at The Zone. If their newfound love for the activity on Saturday is anything to go by, Zoo Lake is going to be a popular spot on 28 September 2014. There will be free health consultations with Nestlé nurses and dieticians on the day and fun hula hooping classes for all.


*The longest human chain to pass through a hula hoop currently consists of 502 participants and was achieved by Hillview College (Trinidad and Tobago) in Tunapuna, Trinidad and Tobago, on 31 October 2013. Source:

Photo credits: Photos by Elske Kritzinger of Elske Photography.

About Nestlé South Africa

Is a wholly owned subsidiary of Nestlé Switzerland. The company was formally registered in South Africa about 97 years ago. The first Nestlé products arrived in South Africa during the 1870s, and the company’s presence in South Africa was formally entrenched on 7 July 1916 when it registered as a company. In order to meet the demands of a growing country, local production started in 1927 with the purchase of the South African Condensed Milk Company Ltd factory in Donnybrook, and the Estcourt and Franklin factories. Nestlé South Africa also services neighbouring countries – Lesotho, Swaziland, Botswana and Namibia. Nestlé is committed to bringing consumers tastier, healthier choices in their product offering, and will continuously strive to become the leading Nutrition, Health and Wellness company.