Ébène, 29 August 2025
Nescafé celebrates the world of coffee with the launch of the global “Make Your World” campaign in Mauritius
Nescafé, the world’s most iconic coffee brand, made a strong impression this Friday, 29 August, with the official launch of its “Make Your World” campaign in Mauritius. The immersive event, held at Tribeca Mall, offered guests a true sensory journey into the Nescafé universe – from coffee cultivation to the brand’s sustainable impact on communities.
Make Your World is Nescafé’s new global communication platform. It celebrates life’s small pleasures, inviting everyone to enjoy their world in their own way. More than a simple slogan, Make Your World embodies a mindset: slowing down, reconnecting with oneself, with others, and with what truly matters – all around a cup of Nescafé. Through this campaign, Nescafé aims to inspire authentic moments, encourage personal expression, and strengthen human connection in a world that often feels too fast-paced. It is accompanied by sensory experiences, immersive content, and renewed on-the-ground presence to bring the brand closer to its consumers.
A unique sensory tunnel for an immersive experience
Guests were welcomed through a 15-metre tunnel transformed into a sensory journey highlighting two fundamental pillars of the brand:
- On one side, Nescafé’s sustainable commitment through the Nescafé Plan, with stories on regenerative agriculture, soil protection, and the empowerment of coffee farmers.
- On the other, the brand’s heritage, from the invention of soluble coffee during World War II to its expansion into more than 200 varieties today, including the recently introduced iced coffee concentrates.
Through visual, olfactory, and tactile elements, guests experienced the world of coffee like never before.
A spectacular reveal of the Nescafé Mobile Café Truck
A highlight of the evening was the unveiling of the Nescafé Mobile Café Truck, a mobile unit designed to connect with Mauritians in the coming months. The reveal was accompanied by a live vocal performance from artist AnneGa, followed by a vibrant concert that energised the cocktail dinner.
“With the Make Your World campaign, we want to inspire everyone to take a moment for themselves, to enjoy their world in their own way, with a cup of Nescafé. It is an invitation to reconnect with what truly matters.”
— Tafadzwa Mupfurutsa, Country Business Manager, Nestlé Mauritius
“Nescafé is more than just a drink. It is a symbol of shared humanity, of stories exchanged, and of commitment to future generations. We are proud to carry this vision here in Mauritius.”
— Priyanka Puddoo, Senior Brand Manager
An event marked by generosity
With a view to making a tangible impact, Nescafé also organized a fundraising drive in aid of the association Enn Rev Enn Sourir. Guests were encouraged to donate on-site, and Nescafé matched the total amount collected, thereby helping to support this local NGO dedicated to ensuring that all children have access to the best possible health treatments, regardless of financial constraints.
A total of Rs XXXXXX was handed over to the association at the end of the evening.
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Published by Odysseus PR
Media Contact: Naresh Roodur
Email: [email protected]
Tel: +230 5 796 6037
Contact: Nestlé Mauritius
Name: Brinda Chinia
Email: [email protected]
Tel: +230 5 927 4553
About Nestlé
Nestlé is the world’s largest food and beverage company. It is present in 187 countries, with 291,000 employees dedicated to unlocking the power of food to enhance quality of life for all, today and for generations to come. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its 2,000+ brands range from global icons like Nescafé and Nespresso to local favourites like Ricoffy. The company’s performance is driven by its strategy in nutrition, health, and wellness. Nestlé is headquartered in Vevey, Switzerland, where it was founded more than 150 years ago.
