Nestlé celebrates big wins at the 2024 Assegai Awards
In collaboration with Nestlé, Offlimit Communications has won the Integrated Campaign Award for the NESCAFÉ “Make Your World” campaign and the Corporate Social Responsibility (CRS) Social Good Award for the impactful Nestlé MILO® Future Champs initiative at the prestigious 2024 Assegai Awards.
Both campaigns, demonstrate the power of creative marketing to drive meaningful change. The NESCAFÉ "Make Your World" Campaign, which celebrates the impact of small, everyday actions, triumphed in the Integrated Campaign category, recognising excellence in multi-channel marketing strategies that engage and inspire audiences.
Nivasha Pather, Category Marketing Manager for Coffee and Beverages at Nestlé East and Southern Africa Region (ESAR), shared:
“We are incredibly proud of the collaborative effort that has gone into bringing ‘Make Your World’ to life in South Africa. The premise behind this piece of work is to demonstrate how something as simple as a great cup of coffee can help positively shift perspective, NESCAFÉ is committed to encouraging people to improve their lives every day.”
Meanwhile, the MILO® Future Champs programme received the Campaign for CRS – Social Good Award for empowering young South Africans through sport, in partnership with the national Department of Basic Education. The project focused on developing children's resilience, confidence, and leadership skills showcases Nestlé's dedication to creating a positive social impact.
Zakithi Mncwango, Category Marketing Manager for Dairy at Nestlé East and Southern Africa Region (ESAR) commented:
“Witnessing the impact of MILO® Future Champs fills us with immense pride. This award is a reminder of how much more we can achieve, as we continue to inspire the next generation through sport and education.”
Founded in 1998, the Assegai Awards recognise outstanding direct marketing campaigns demonstrating creativity, strategic effectiveness, and results. The Integrated Campaign category honours campaigns that use multiple channels to engage audiences, while the Campaign for CRS – Social Good category celebrates initiatives that promote social responsibility and positive change.
Nestlé congratulates Offlimit Communications and the respective MILO® and NESCAFÉ teams for their exceptional work on these award-winning campaigns and looks forward to continued success.
To read more about the Assegai Awards, please click here.
Visit www.milo.co.za and Nescafé® Official Site | Nescafé South Africa for all updates and exciting competitions.
Nestlé East and Southern African Region (ESAR)
Lesedi Mashale
Head: Public Relations & Events
Email: [email protected]
About Nestlé
Nestlé is the world’s largest food and beverage company. It is present in 187 countries around the world, and its 291,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality for everyone, today and for generations to come. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2,000 brands range from global icons like Nescafé or Nespresso to local favourites like Ricoffy. Company performance is driven by its Nutrition, Health, and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago.