Today Nestlé East and Southern African Region (ESAR) launched NESTLÉ EVERYDAY®, an affordable, medium fat dairy powder product aimed at supporting the whole family to fight against micronutrient deficiencies.
Micronutrients account for approximately 7% of the global disease burden, and they play a key role in the growth and development of the whole family. A lack of micronutrients, also known as hidden hunger, can lead to poor growth, sub-optimal brain development, and increased risk in contracting infectious diseases for the whole family. In South Africa, studies have shown that adults are prone to zinc deficiency and that one in five children are stunted, therefore, addressing hidden hunger is a crucial step in the health and wellness of the whole family.
"The introduction of NESTLÉ EVERYDAY® into our stable of brands for the South African family is a deliberate pivot from the business in East and Southern Africa. We are driven to contribute to solving hidden hunger by bringing products that are affordable and accessible while boosting immunity and health for the whole family. NESTLÉ EVERYDAY® is testament to that commitment, formulated through innovative and collaborative research with labs and communities," says Takudzwa Mupfurutsa, Business Executive Officer: Dairy at Nestlé ESAR.
NESTLÉ EVERYDAY® is enhanced with locally sourced ingredients containing Calcium, Iron, Vitamins, and Zinc, to help build and strengthen immunity for the whole family. It is best consumed in the morning, one glass a day will make a meaningful difference to the whole family’s health and immunity.
“The COVID–19 outbreak emphasised the importance of strong immunity to help our bodies fight against infectious diseases. The economic impact of the pandemic for many families in emerging economies further hamstrung access to nutritious food to build immunity. Therefore, we locally manufactured NESTLÉ EVERYDAY® in South Africa, and we were intent on delivering an affordable product that suits all budgets and is easily available from both supermarket chains and spaza shops. We are proud that the product also delivers exceptionally on taste, ensuring a delicious experience for the whole family,” concluded Mupfurutsa.
NESTLÉ EVERYDAY® is available in 250 g packs, and when prepared, each pack yields 1.75 litres of dairy drink. The product can be purchased at most informal and formal traders and retailers. For more information visit www.nestle-esar.com
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Issued by Weber Shandwick on behalf of Nestlé East and Southern Africa Region
Contact:
Name Tankiso Motsoeneng
Tel: +27 61 374 7539
Email: [email protected]
About Nestlé
Nestlé is the world’s largest food and beverage company. It is present in 187 countries around the world, and its 291,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality for everyone, today and for generations to come. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2,000 brands range from global icons like Nescafé or Nespresso to local favorites like Ricoffy. Company performance is driven by its Nutrition, Health, and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150