Nestlé Kenya has announced the re-launch of MILO, the very popular cocoa and malt beverage, with a new formulation, Activ-Go.
MILO with Activ-Go is made from a special blend of Protomalt, (a malt extract made from malted barley grains), vitamins and minerals uniquely mixed with milk and cocoa, to offer energy release in the body for functional needs, reduction of fatigue and normal function of bones, muscles and red blood cells.
The new MILO is now presented in an easier-to-dissolve powder form, a change from the previous recipe which was granular in nature.
Nestlé East Africa Cluster Marketing Manager, Ms. Lilian Mackenzie, said the re-launch of the renowned energy food drink, is in line with Nestlé’s dedication to innovation; continuously improving the nutritional value of its products. “Drinking MILO as part of a healthy breakfast, provides all the essential nutrients that help prepare you and your family to get the most out of your day.”
To meet the needs of all facets of consumers, a new 10 shillings pack has also been introduced for extensive distribution in the kiosks and dukas countrywide.
MILO was developed in the 1930s during the depression when many children were not receiving enough nutrients from their daily diet. Thomas Mayne, a NESTLÉ Industrial Chemist, created the nutritious beverage using local milk knowledge and Swiss cocoa expertise.
The name MILO was based on a Greek mythical character MILON, who was known for his strength. In 1934, MILO was launched in Australia at the Sydney Royal Easter show.
It has long been known as an energy beverage strongly associated with sports and good health. The product was introduced into the Kenyan market in 1967 and is among the top five brands in Kenya.
Tasty and trusted, MILO is the world’s leading nutritious chocolate malt beverage that can be prepared with hot or cold milk or water. It offers essential vitamins and minerals to meet the nutrition and energy demands of young bodies and minds including: calcium for strong teeth and bones, iron to carry oxygen to the body’s cells, vitamin A for healthy eyesight, vitamins B1 and B2 to help release energy from foods, Vitamin C to keep skin and gums in good shape.
MILO provides holistic energy and the inspiration to bring out the champion spirit in every child every day.