On the United Nations International Day of Families, Nestlé announced its global “Nestlé for Healthier Kids” initiative. The program includes the further development of healthier products and advice for families on nutrition and exercise. Globally, it aims at helping 50 million children lead healthier lives by 2030.
Since its foundation, Nestlé has been committed to helping parents and caregivers provide the right nutrition to their children. With this new initiative, Nestlé is accelerating the transformation of its food and beverage portfolio worldwide. In 2017 alone, the company launched more than 1000 new products to meet the nutritional needs of children. In the same year, it provided 174 billion servings of fortified foods and beverages in 66 countries where people lack essential micronutrients such as iron, iodine and vitamin A.
Cornel Krummenacher, Nestlé Equatorial African Region Market Head said: Supporting parents and caregivers is very crucial as they promote healthy lifestyles and are a rich source of nutrition education to children.
Nestlé globally already reformulates around one third of its product portfolio every year. It will use its industry-leading innovation capability to further enhance foods and beverages for children with even more fruits, vegetables, fiber-rich grains and micronutrients. At Nestlé Equatorial African Region, through our fortified portfolio, we have provided 1.76 billion servings of essential nutrients to our region. We recently produced and introduced into the market a number of fortified products such as: NESTUM Completo, CEREVITA, NIDO, CADA DIA Milky Tea, and MAGGI iron fortified cubes. Globally, we will also continue to reduce sugars, salt and saturated fats.
Over the past decades, Nestlé has improved nutrition across its product range. Driven by its purpose to enhance quality of life and contribute to a healthier future, Nestlé has pledged to accelerate this work. By 2020, globally we will:
- Add at least 750 million portions (80g) of vegetables to its products;
- Add at least 300 million portions (16g) of fiber-rich grains, pulses, nuts & seeds to its products;
- Further reduce sugars by 5%. Since 2000, the company has reduced sugars by over 34%;
- Further reduce salt by 10%. Since 2005, the company has reduced salt by over 20%;
- Complete the commitment taken in 2014, to reduce saturated fats by 10% in all relevant products that do not meet WHO recommendations;
Nestlé will also enhance programs and online services designed to provide parents and caregivers with more nutritional knowledge, healthy recipes and practical tips. In 2017, over 300 partnerships worldwide have helped us reach more than 14 million children. Through our initiatives in the region, we have worked with parents, caregivers and various partners to reach 760,000 schoolchildren with nutrition and physical education.
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